Users prefer Ads that don't disrupt their content. Native Ads deliver contextually relevant sponsored content that fits the look and feel of your site.
Native advertising matches the form and function of any website which makes the ads look like editorial content and does not disrupt the content flow. Native ads blur the lines and division between organic and paid content thus it provides the user with immense user experience resulting in much higher CTR's and conversion rate
BidsXchange enable advertisers to dynamically place their native ads next to similar or related content on the web. Users are more likely to engage with a sponsored article that provides them with relevant new information rather than a traditional banner ad. Users also tend to share these content across different social media platforms because of their relevancy and information.